The colour of money!

The colour of money, no not literally what factors are many factors that influence how and what consumers buy. There is a great deal that is decided by visual cues, the strongest and most persuasive being colour. When marketing new products it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell and texture. We list some amazing facts about the psychology of colour and how it can influence your branding.

1.When marketing new products, it is crucial to consider that consumers place visual appearance and colour above other factors when shopping. Based on research there are 3 factors
1% sound/smell

6% texture

93% visual appearance

2.85% of shoppers place colour as a primary reason for why they buy a particular product.

3.Colour increases brand recognition by 80%. Brand recognition directly links to consumer confidence.

Colour is one of the most powerful methods of design. However a colours representation and meaning can be different from one country to another.

Below is what colours represent in North America; there are certainly many similarities that can be applied in the UK. It’s certainly a handy tool for the next time you or your company are thinking of your next product launch.

YELLOW – Optimistic and Youthful, often used to grab attention of window shoppers

RED – Energy and Seductive, Increases heart rate and creates urgency. Often seen in clearance sales

BLUE – Security, creates the sensation of trust and security, often seen with banks and businesses

GREEN – Wealth, the easiest colour for the eyes to process. Used in stores to relax

ORANGE – Aggression, creates a call to action; subscribe, buy or sell

PINK – Romantic and Feminine, used to market products to women and young girls

BLACK – Powerful and Sleek, used to market luxury products

PURPLE – Gentle, used to soothe and calm often seen in beauty or medicine products