Hidden Secrets Your Coffee Drinker Choices Say About You

Now the most popular drink globally, with approximately 2 billion cups consumed per day, everyone has a coffee preference. Like humans, coffee comes in all different shapes and sizes, from a refreshing iced coffee to a warming cup of caramel Frappuccino. Behavioural science is currently booming, with researchers even looking at what our coffee choices reveal about our personalities.

From a routine brew enthusiast to a social coffee date sipper, perhaps our coffee picks mean more than we originally thought. Use this guide to find out which coffee drinker you are and learn more about your work colleagues simply from their coffee preferences.

Taking the winning place for this is the character trope of being energy-loving and adrenaline-seeking. Coffee provides a caffeine boost, which provides added energy and benefits cognitive function. Hence, coffee drinkers seem to share the thrill of feeling pumped.

As seen through common coffee drinking routines – daily coffees from business coffee machines, coffees at social gatherings in cafes, sipping a cup of coffee on daily walks – coffee drinkers are busy individuals with packed schedules.

In the “tea drinker vs coffee drinker” debate, findings suggest tea drinkers are more idealistic, and coffee drinkers are more pragmatic.

“Urmmm… I am not sure… What does an avid coffee drinker mean anyway?!” This coffee drinker type is someone who knows their coffee well, from brewing, coffee grinding, commercial coffee machines, and beans. If you are an avid coffee drinker, you enjoy the dancing aromas and tastes coffee has to offer.

More people are realising their love of coffee; people convert to this drink for reasons such as the delicious taste, health benefits, productivity bonuses, or to join social gatherings that now seem to revolve around coffee. We like to call these coffee drinkers the new lovers.

But what coffee is good for new coffee drinkers? This depends on your flavour profile. Experiment with trying espresso shots from different coffee beans to find your coffee base preference and the right beans or blend for you. If you have a sweet tooth, delight in a smooth, creamy latte, topped with freshly whipped cream, warm cocoa powder, and nostalgic chocolate sprinkles. However, if you prefer intense flavours or more savoury tastes, try a strong double espresso made from fresh robusta beans.

• Routine enhancer: Use coffee purely to boost cognitive performance and productivity.
• Taste lover: Opt for the drink no matter the time of day purely for the taste and love of a warm treat.
• Trend follower: Try all the new syrups, Instagram recipes, and new drinks on the market.
• Coffee critic: Scrutinise every coffee you taste as well as other people’s coffee choices.
• Dietary-adapted consumer: Add milk alternatives, sugar-free additives, or use decaf coffee.
• Money splurge: Only buy premium coffees, coffees from a coffee shop, or buy every new coffee product you find.
• Ethical source finder: Meticulously research the sustainability of different beans, support charity coffee companies such as one of our coffee bean options from Change Please, or use vegan-friendly options to minimise your carbon footprint.

With studies, such as the University of Innsbruck’s study on types of coffee drinkers, information on what coffee drinking choices reveal about our character can now be more scientific.

Black Coffee Drinkers: Efficient, headstrong, can be simplistic or old-school, don’t like change, are more susceptible to mental health issues
Instant Coffee Drinkers: Laid-back, look for an easy way out, eagerness, free-spirited
Cappuccino Drinkers: Kind, controlling, messy, makes good friends, gets bored easily
Latte Drinkers: Reflective, comfort-seeking, social, indecisive, people-pleasing, worrier

So, with this ‘what kind of coffee drinker are you quiz’ model, discover more about yourself and others. In modern times, we can now harness the findings of behavioural science to reveal what our coffee choices and routines say about us. This guide has dissected this research, so now you can scan your office catering space to learn more about your work colleagues.