How You Can Attract Customers in 5 Simple Steps.

How can you attract customers to your business? Targeted marketing! It might be tempting to blast your messaging out to every contact in your list and wait for the enquiries to roll in—but that scattergun approach rarely works. More often than not, it leads to bounces, unsubscribes, and poor algorithm performance.

To make your marketing count, you need to really understand your audience. Who are they? What do they care about? What social media are they scrolling? For instance, if you’re selling dog treats, sending beautifully designed emails to cat lovers or guinea pig owners just isn’t going to cut it—and that’s perfectly fine! Your product isn’t for everyone.

Focus your efforts on the people who do want what you’re offering. Think dog owner forums, pet expos, vet clinics, and dog-related hashtags on social media. Tailor your messaging to resonate with that specific crowd, and you’ll be much more likely to get meaningful engagement.

Ah, the phrase “the customer is always right.” If you’ve worked in customer service, that one might make you flinch. Sometimes customers are demanding, sometimes even rude—but regardless of the situation, handling complaints with empathy and grace can go a long way.

Even if the issue wasn’t technically your fault, taking responsibility shows integrity. A small gesture—like a voucher or discount—can help turn a negative experience into a positive one. More importantly, use the feedback to fix the root of the issue so it doesn’t happen again.

Remember, for every customer who complains, there are likely several more who walk away silently, never to return. Get ahead of that by showing your customers you care, that you’re human, and that you’re always striving to improve. They’ll remember how you made them feel—and that’s what builds loyalty.

We’re not saying you need to start a cult—but there’s a reason brands like Apple, Starbucks, and Nike are wildly successful, even though, let’s be honest, their products aren’t all that different from the competition.

Whether you’re Team Apple or Team Android, chances are you’ve picked a side. And if you’re clutching your iPhone like it’s an extension of your identity, there’s a good chance you’d rather be caught without your phone than with a Samsung Galaxy. Why? Because you’re part of the cult.

The brands we choose say a lot about who we are—or at least who we want others to think we are. The woman in Lululemon leggings? She’s probably heading to yoga in her Porsche. The one in Lucy & Yak dungarees and Birkenstocks? Likely off to the refill shop for a zero-waste grocery haul. The man in the Helly Hansen jacket just stepped off his yacht and is now walking his springer spaniel. And the Starbucks drinker with a Kindle? Almost certainly reading the latest BookTok recommendation.

“Cult” might be a strong word—but a brand with a compelling ethical stance or a powerful story can elevate even the simplest product into a symbol of identity and belonging. Suddenly, a dog biscuit isn’t just a treat—it’s a badge of honour that says, I believe in peanut butter for dogs, and I’m not alone.

If you want to know, how can you attract customers into buying your product, incentives can be incredibly effective. Everyone loves a good deal, and small rewards can go a long way in nudging people toward that first purchase—or encouraging them to come back for more.

Try offering welcome discounts for first-time buyers, birthday perks, loyalty points, or exclusive member-only promotions. These don’t just make customers feel valued—they create positive reinforcement, build habits, and make your brand memorable.

Just be sure your offers are genuine, useful, and easy to access—no one wants to jump through hoops to get 10% off.

You might be thinking, “I already have loyal clients, but how do I get more customers?” One of the best ways is to listen to the people already buying from you.

Ask for feedback—through surveys, reviews, social media comments—and actually act on it. Not only does this help you improve your product or service, but it also shows customers you care.

What are they loving? What could be better? Are there features or services they wish you offered? This kind of insight is gold when it comes to refining your offer and attracting new customers who are looking for exactly what you provide.